Borat's shelf life.

I have a sense that Borat's shelf life is 2 weeks after the movie come to theaters. Then it will go the way of Napoleone Dynamite, Family Guy, and or Austin Powers, and find an annoying resurgance of catch phrases upon the DVD release.I have 0 desire to see the movie, and 0 desire to be part of Borat mania. YEAH BABY